Land Rover Palm Beach

In 1980 Norm Gregersen and Bob Simpson collaborated to open Palm Beach Motor Cars with little more than $1, 100, a rented building and four pre-owned Rolls Royce cars for sale. Eventually, the store once called Palm Beach Motor Cars went on to acquire Aston Martin, Saab, Jaguar, Alfa, Maserati, Lotus and eventually Land Rover in 1987.